Social and Psychological Causes of Alcoholism: Why People Drink
The brain’s endogenous opioid system is also affected by alcohol (Oswald & Wand, 2004). Alcohol stimulates endogenous opioids, which are thought to be related to the pleasurable, reinforcing effects of alcohol. Opioids in turn stimulate the dopamine system in the brain, which is thought to be responsible for appetite for a range of appetitive behaviours …
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